Experian, the global information services company, today announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets.
The acquisition will enhance Experian’s digital offerings for advertisers, agencies and publishers and particularly for Advanced Television, positioning Experian to take advantage of expansion in the market for digital-data advertising. The acquisition enables Experian to help marketers create a more relevant experience for consumers, while continuing to protect consumer privacy.
Tapad, in combination with Experian, will also create a solid foundation for future innovation to develop new products for identity verification, identity graphs and has further potential to enhance Experian’s fraud and identity management services, such as the Experian One identity platform.
Subject to customary adjustments for cash, indebtedness and working capital, Experian is acquiring 100% of Tapad from Telenor for a cash consideration of around US$280m. Revenue for the 12 months to 31 December 2020 is forecast to be US$55m. It will be included within Experian’s North America Data segment.
Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.
We have 17,800 people operating across 45 countries and every day we’re investing in new technologies, talented people and innovation to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.