Books & Reference
Books & Reference
People who use Books & Reference apps on their mobile device based on Skydeo AppGraph - deterministic data collected via opt-in.
Pricing
- CPM
- $0.50
- CPM Cap
- $0.70
Reach
- Android
- 16.0M
- iOS
- 16.1M
Platform Availability
LiveRamp
LiveRamp ID: 1028444711
Segment Info
- SAM ID
- SKY--mkTibwAzg
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Sep 16, 2026
- Created
- Jul 16, 2026
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 10%
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