Demographics Age & Gender
65+
Female Consumers age range between 65+ years
Pricing
- CPM
- $0.89
- CPM Cap
- $1.60
Reach
- Android
- 137.5M
- iOS
- 156.3M
Platform Availability
LiveRamp
LiveRamp ID: 1019341231
Segment Info
- SAM ID
- SKY-uksXggEJ_U
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Aug 11, 2026
- Created
- Mar 6, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 10%
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