Demographics Age

55-64

Consumers age range between 55-64 years

Pricing

CPM: $0.89
CPM Cap: $1.60

Reach

Android: 59.3M
iOS: 65.3M

Platform Availability

LiveRamp

LiveRamp ID: 1019340901

Segment Info

SAM ID: SKY-wYhbijqtTs
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Mar 6, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 10%

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