Demographics Generation

Affluent Millennials

Consumers who are affluent and belong to the Millennial generation (born between 1980s and early 2000s).

Pricing

CPM
$1.00
CPM Cap
$1.40

Reach

Android
33.6M
iOS
40.9M

Platform Availability

LiveRamp

LiveRamp ID: 1021271241

Segment Info

SAM ID
SKY-vKtk5hArPj
Provider
Skydeo
Country
USA
Last Updated
Sep 16, 2026
Created
Oct 3, 2025

Media Mix

Programmatic
15%
Advertiser Direct
15%

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