Demographics Housing
40+ Years
Consumers whose primary residence was built 40 years ago or more, indicating a preference for older homes.
Pricing
- CPM
- $0.59
- CPM Cap
- $0.83
Reach
- Android
- 336.4M
- iOS
- 396.2M
Platform Availability
LiveRamp
LiveRamp ID: 1021271361
Segment Info
- SAM ID
- SKY-vwbfzkpjY-
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Aug 11, 2026
- Created
- Oct 4, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 10%
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