Demographics Housing

First Time Buyers

Individuals who are in-market to purchase their first home, actively researching guides, grants, or loans.

Pricing

CPM: $1.00
CPM Cap: $1.40

Reach

Android: 7.4M
iOS: 9.0M

Platform Availability

LiveRamp

LiveRamp ID: 1021267751

Segment Info

SAM ID: SKY-LG-m14i8bo
Provider: Skydeo
Country: USA
Last Updated: Aug 11, 2026
Created: Oct 4, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 15%

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