Demographics Housing
First Time Buyers
Individuals who are in-market to purchase their first home, actively researching guides, grants, or loans.
Pricing
- CPM
- $1.00
- CPM Cap
- $1.40
Reach
- Android
- N/A
- iOS
- N/A
Platform Availability
LiveRamp
LiveRamp ID: 1021267751
Segment Info
- SAM ID
- SKY-LG-m14i8bo
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Jul 20, 2026
- Created
- Oct 4, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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