Health Lifestyle Indicators

Active Smoker

Individuals with a likelihood of being a current smoker.

Pricing

CPM: $1.00
CPM Cap: $1.40

Reach

Android: 55.3M
iOS: 62.5M

Platform Availability

LiveRamp

LiveRamp ID: 1021264611

Segment Info

SAM ID: SKY-CqbmQaw4oB
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Oct 4, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 15%

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