Shopping CPG

Household Cleaning

Consumers who purchase Clorox brand household cleaning products, including bleach and other household supplies.

Pricing

CPM: $0.95
CPM Cap: $1.33

Reach

Android: 101.4M
iOS: 128.1M

Platform Availability

LiveRamp

LiveRamp ID: 1021270401

Segment Info

SAM ID: SKY-t4W1LuQ20h
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Oct 4, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 10%

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