Shopping CPG
Laundry Detergent
Consumers who purchase Tide brand liquid or powder laundry detergent.
Pricing
- CPM
- $1.00
- CPM Cap
- $1.40
Reach
- Android
- 37.7M
- iOS
- 36.2M
Platform Availability
LiveRamp
LiveRamp ID: 1021271591
Segment Info
- SAM ID
- SKY-wkllm4mrK6
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Sep 16, 2026
- Created
- Oct 4, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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