CPG Purchase Behaviors
Highly Likely
People who are Highly likely to purchase baby supplies for their own household or as a gift.
Pricing
- CPM
- $0.75
- CPM Cap
- $1.30
Reach
- Android
- 7.9M
- iOS
- 9.7M
Platform Availability
LiveRamp
LiveRamp ID: 1015086301
Segment Info
- SAM ID
- EPS-390880339
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 40%
- Advertiser Direct
- 16%
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