CPG Purchase Behaviors

Highly Likely

People who shop at value chain stores such as Dollar Store, Dollar General, etc.

Pricing

CPM: $0.75
CPM Cap: $1.30

Reach

Android: 6.1M
iOS: 5.5M

Platform Availability

LiveRamp

LiveRamp ID: 1015084891

Segment Info

SAM ID: EPS-83599163
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 16%

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