CPG Purchase Behaviors

Brand-Loyal Laundry Purchasers

People who are loyal to their laundry product brand of choice

Pricing

CPM: $0.75
CPM Cap: $1.30

Reach

Android: 52.0M
iOS: 67.0M

Platform Availability

LiveRamp

LiveRamp ID: 1015093821

Segment Info

SAM ID: EPS-295931961
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 16%

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