CPG Purchase Behaviors
Online Personal Care Product Buyers
People who purchase personal care products online
Pricing
- CPM
- $0.75
- CPM Cap
- $1.30
Reach
- Android
- 46.0M
- iOS
- 54.0M
Platform Availability
LiveRamp
LiveRamp ID: 1015095461
Segment Info
- SAM ID
- EPS-350645383
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 40%
- Advertiser Direct
- 16%
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