Demographics Generation & Life Stage

Dual Income No Kids

Households with a male & a female present, who have a higher than average discretionary income, & no children present

Pricing

CPM: $1.25
CPM Cap: $2.50

Reach

Android: 28.0M
iOS: 39.0M

Platform Availability

LiveRamp

LiveRamp ID: 1000459166

Segment Info

SAM ID: EPS-2137270788
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 30%
Advertiser Direct: 10%

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