Financials Discretionary Spending Income

$65,000 - $74,999

Income left to spend after the core essentials of life are accounted for: housing, taxes, transportation, utilities, healthcare, and food.

Pricing

CPM: $1.00
CPM Cap: $1.85

Reach

Android: 9.5M
iOS: 13.0M

Platform Availability

LiveRamp

LiveRamp ID: 1007869261

Segment Info

SAM ID: EPS-716299575
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 23%
Advertiser Direct: 15%

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