Purchase Behaviors Online Shoppers
Light Shoppers
People who prefer to shop online
Pricing
- CPM
- $1.00
- CPM Cap
- $1.85
Reach
- Android
- 23.0M
- iOS
- 32.0M
Platform Availability
LiveRamp
LiveRamp ID: 1000988049
Segment Info
- SAM ID
- EPS-2140440835
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 23%
- Advertiser Direct
- 15%
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