Purchase Behaviors Pandemic Risk Tolerant Consumers

Highly Likely

People who are highly likely to do at least four in-person activities when re-opened such as grocery shopping, sitting in public areas, visiting attractions/tourism sites, mall shopping, going on a plane, or staying at a hotel.

Pricing

CPM
$0.75
CPM Cap
$1.30

Reach

Android
4.7M
iOS
5.8M

Platform Availability

LiveRamp

LiveRamp ID: 1015086761

Segment Info

SAM ID
EPS-691008269
Provider
Epsilon
Country
USA
Last Updated
Feb 4, 2026
Created
Jun 11, 2025

Media Mix

Programmatic
40%
Advertiser Direct
16%

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