Purchase Behaviors Total Number of Purchases Made Online & Offline
Very Light Buyers
The total number of lifetime purchases made by a household
Pricing
- CPM
- $0.25
- CPM Cap
- $0.35
Reach
- Android
- 16.0M
- iOS
- 22.0M
Platform Availability
LiveRamp
LiveRamp ID: 1000988359
Segment Info
- SAM ID
- EPS-2115276443
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 6%
- Advertiser Direct
- 15%
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