Retail Amazon non-Prime Consumers

Highly Likely

People who order from Amazon without a Prime membership

Pricing

CPM: $0.75
CPM Cap: $1.30

Reach

Android: 3.7M
iOS: 6.7M

Platform Availability

LiveRamp

LiveRamp ID: 1015090121

Segment Info

SAM ID: EPS-983529841
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 16%

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