Transactional Convenience & Grocery

Subscription Food Buyers

People who have made one or more purchases, either online or through the mail, with companies offering food subscription plans

Pricing

CPM: $1.50
CPM Cap: $3.00

Reach

Android: 6.4M
iOS: 9.0M

Platform Availability

LiveRamp

LiveRamp ID: 1000997509

Segment Info

SAM ID: EPS-2147271178
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 15%

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