Transactional Entertainment

Spend

People who spend heavily on news and magazines, relative to all observed customers

Pricing

CPM: $1.50
CPM Cap: $3.00

Reach

Android: 1.7M
iOS: 2.3M

Platform Availability

LiveRamp

LiveRamp ID: 1000994089

Segment Info

SAM ID: EPS-2130497848
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 15%

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