Transactional Retail

Frequency

People who make purchases at mass merchandisers at an average frequency, relative to all observed customers

Pricing

CPM: $1.50
CPM Cap: $3.00

Reach

Android: 87.0M
iOS: 100.0M

Platform Availability

LiveRamp

LiveRamp ID: 1001000339

Segment Info

SAM ID: EPS-2122110518
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 15%

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