Transactional Specialty Retail

Spend

People who spend an average amount at beauty stores, relative to all observed customers

Pricing

CPM
$1.50
CPM Cap
$3.00

Reach

Android
59.0M
iOS
73.0M

Platform Availability

LiveRamp

LiveRamp ID: 1000999299

Segment Info

SAM ID
EPS-2122110450
Provider
Epsilon
Country
USA
Last Updated
Feb 4, 2026
Created
Jun 11, 2025

Media Mix

Programmatic
40%
Advertiser Direct
15%

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