Transactional Specialty Retail

National Chain Book Store Shoppers

People who have shopped at book stores with major brands and a national presence

Pricing

CPM: $1.50
CPM Cap: $3.00

Reach

Android: 67.0M
iOS: 93.0M

Platform Availability

LiveRamp

LiveRamp ID: 1000997759

Segment Info

SAM ID: EPS-2147277826
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Programmatic: 40%
Advertiser Direct: 15%

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