Transactional Specialty Retail
Spend
People who spend least at online retailers, relative to all observed customers
Pricing
- CPM
- $1.50
- CPM Cap
- $3.00
Reach
- Android
- 59.0M
- iOS
- 68.0M
Platform Availability
LiveRamp
LiveRamp ID: 1000994039
Segment Info
- SAM ID
- EPS-2147275012
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 40%
- Advertiser Direct
- 15%
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