Transactional Travel
Online Travel Agency (OTA) Purchasers
People who have made one or more purchases through an online travel aggregator/booking site
Pricing
- CPM
- $1.50
- CPM Cap
- $3.00
Reach
- Android
- 17.0M
- iOS
- 21.0M
Platform Availability
LiveRamp
LiveRamp ID: 1000996829
Segment Info
- SAM ID
- EPS-2147278422
- Provider
- Epsilon
- Country
- USA
- Last Updated
- Feb 4, 2026
- Created
- Jun 11, 2025
Media Mix
- Programmatic
- 40%
- Advertiser Direct
- 15%
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