Travel Culture Focused Vacationers

Highly Likely

Top ranks (1-2%) of people likely to plan vacations based on cultural events/activities

Pricing

CPM: $0.75
CPM Cap: $1.30

Reach

Android: 5.5M
iOS: 7.7M

Platform Availability

LiveRamp

LiveRamp ID: 1016491951

Segment Info

SAM ID: EPS-324718738
Provider: Epsilon
Country: USA
Last Updated: Feb 4, 2026
Created: Jun 11, 2025

Media Mix

Advertiser Direct: 16%

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