Anxious Buyers

Consumers who are likely to be considered anxious buyers when in market to purchase a vehicle, meaning they do not like to negotiate, are concerned with the 'deal' they are getting and want the process to be painless. This audience is constructed to be fair lending (FLA) and Regulation B (Reg B) friendly for fair-lending-sensitive marketing, including the Fair Housing Act bases that apply to housing-related credit. Skydeo defines Protected Class as any data that includes age, sex, race, color, religion, national origin, marital status, receipt of public assistance, disability, or familial status. This segment is for marketing use only and may not be used to determine credit eligibility. Keywords: FLA, RegB, fair lending, bank marketing. FairLane by Skydeo, fairlanedata.com.