CTVGraph YouTube Watchers
YouTube Watchers
Individuals who are likely to watch YouTube video content on over the top (OTT) devices
Pricing
- CPM
- $2.00
- CPM Cap
- $3.76
Reach
- Android
- 134.9M
- iOS
- 143.6M
Platform Availability
LiveRamp
TradeDesk
LiveRamp ID: 1010166961
Segment Info
- SAM ID
- SKY-700800012
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Jun 9, 2026
- Created
- Dec 1, 2021
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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