Finance Credit Cards

Bank Branded Cardholders

Consumers who use credit cards issued by traditional banks.

Pricing

CPM: $0.75
CPM Cap: $1.05

Reach

Android: 240.4M
iOS: 281.1M

Platform Availability

LiveRamp

LiveRamp ID: 1021413431

Segment Info

SAM ID: SKY-uy43OD-Ysw
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Sep 30, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 10%

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