Finance FLA and Reg B Demographics

Driver

FLA Reg B Friendly Segment. People who make money on the side via rideshare services, deliveries, lending their cars, etc.

Pricing

CPM
$1.15
CPM Cap
$2.35

Reach

Android
148.9M
iOS
174.2M

Platform Availability

LiveRamp TradeDesk

LiveRamp ID: 1017714571

Segment Info

SAM ID
SKY-tyomf6h3b0txcs97mgsk613t
Provider
Skydeo
Country
USA
Last Updated
Aug 11, 2026
Created
Sep 10, 2024

Media Mix

Programmatic
15%
Advertiser Direct
15%

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