HouseholdGraph Online Shoppers
Made Purchases Directly From Online Ads
People who are likely to make purchases directly from online advertisements.
Pricing
- CPM
- $1.25
- CPM Cap
- $2.25
Reach
- Android
- 358.5M
- iOS
- 419.4M
Platform Availability
LiveRamp
LiveRamp ID: 1021126401
Segment Info
- SAM ID
- SKY-xl0Kfh63AS
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Oct 6, 2026
- Created
- Sep 9, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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