Interest Gambling & Betting
Major Sporting Event Bettors
Individuals who have placed bets on major sporting events, such as the Super Bowl or March Madness, within the last 12 months, either online or in person.
Pricing
- CPM
- $1.15
- CPM Cap
- $1.61
Reach
- Android
- 264.0M
- iOS
- 278.5M
Platform Availability
LiveRamp
LiveRamp ID: 1023810521
Segment Info
- SAM ID
- SKY-wMEt2jBxQe
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Aug 11, 2026
- Created
- Feb 4, 2026
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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