Interest Online Sports Betting
Highly Likely
People highly likely to consider online sports betting within the next 12 months, excluding regulated states. Segment modeled to exclude individuals under 21 years of age.
Pricing
- CPM
- $0.75
- CPM Cap
- $1.05
Reach
- Android
- 108.6M
- iOS
- 127.0M
Platform Availability
LiveRamp
LiveRamp ID: 1021411701
Segment Info
- SAM ID
- SKY-kcIbsWdEGE
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Jul 20, 2026
- Created
- Oct 1, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 10%
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