Interest Video Games
Mobile Subscription Gamers
This segment contains individuals who primarily engage with gaming through mobile devices, subscribing to services that offer premium, ad-free experiences and curated game libraries.
Pricing
- CPM
- $1.00
- CPM Cap
- $1.40
Reach
- Android
- N/A
- iOS
- N/A
Platform Availability
LiveRamp
LiveRamp ID: 1031286191
Segment Info
- SAM ID
- SKY-iyR4NHO-xG
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Nov 9, 2026
- Created
- Oct 14, 2026
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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