Interest Video Games

Subscription Gamers

This segment contains dedicated video game players who prioritize access to a wide library of games through subscription services over owning physical copies or the latest hardware.

Pricing

CPM
$1.00
CPM Cap
$1.40

Reach

Android
N/A
iOS
N/A

Platform Availability

LiveRamp

LiveRamp ID: 1031285701

Segment Info

SAM ID
SKY-aR85Us-r91
Provider
Skydeo
Country
USA
Last Updated
Nov 9, 2026
Created
Oct 14, 2026

Media Mix

Programmatic
15%
Advertiser Direct
15%

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