Seasonal Black Friday/Cyber Monday Shoppers
Gift Card Shoppers
People who are likely to purchase gift cards during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
Pricing
- CPM
- $1.25
- CPM Cap
- $2.25
Reach
- Android
- 473.8M
- iOS
- 554.3M
Platform Availability
LiveRamp
LiveRamp ID: 1021123351
Segment Info
- SAM ID
- SKY-IwIbce1eu5
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Oct 14, 2026
- Created
- Sep 9, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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