Seasonal Black Friday/Cyber Monday Shoppers
Online Shoppers
People who are likely to make an online purchase during Black Friday weekend including Black Friday, Cyber Monday, and Small Business Saturday.
Pricing
- CPM
- $1.25
- CPM Cap
- $2.25
Reach
- Android
- 103.6M
- iOS
- 121.1M
Platform Availability
LiveRamp
LiveRamp ID: 1021120931
Segment Info
- SAM ID
- SKY-4_CNA52JpC
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Aug 20, 2026
- Created
- Sep 9, 2025
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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