Seasonal Shopper Christmas & Holiday Shoppers
Books
People who purchased books in Q4 last year from retailers like Amazon, Barnes & Noble, Scholastic, etc.
Pricing
- CPM
- $1.75
- CPM Cap
- $3.53
Reach
- Android
- 74.4M
- iOS
- 82.4M
Platform Availability
LiveRamp
TradeDesk
LiveRamp ID: 1011571711
Segment Info
- SAM ID
- SKY-900199209
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Jul 20, 2026
- Created
- Jan 10, 2022
Media Mix
- Programmatic
- 15%
- Advertiser Direct
- 15%
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