ShoppingGraph Retail Household for TV
Athleta
People who reside in a household that purchases Athleta brand products based on Skydeo ShoppingGraph purchase history, propensity & intent scoring.
Pricing
- CPM
- $0.50
- CPM Cap
- $1.41
Reach
- Android
- 200.7M
- iOS
- 222.1M
Platform Availability
LiveRamp
LiveRamp ID: 1008444531
Segment Info
- SAM ID
- SKY-900103085
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Nov 1, 2026
- Created
- Jun 17, 2021
Media Mix
- Programmatic
- 9%
- Advertiser Direct
- 9%
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