Technology TV Consumption
Casual TV Watchers
This segment contains individuals who are likely to be TV samplers who believe that "TV is, like, whatever" and casually sample different shows.
Pricing
- CPM
- $1.00
- CPM Cap
- $1.41
Reach
- Android
- 474.0M
- iOS
- 524.6M
Platform Availability
LiveRamp
TradeDesk
LiveRamp ID: 1010176311
Segment Info
- SAM ID
- SKY-400300038
- Provider
- Skydeo
- Country
- USA
- Last Updated
- Jun 9, 2026
- Created
- Dec 1, 2021
Media Mix
- Programmatic
- 9%
- Advertiser Direct
- 9%
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