Television (TV) Viewership Streaming Switchers

Amazon Prime Video Subscribers

People who are likely to subscribe to Amazon Prime Video and are likely to switch streaming services in the next 12-months.

Pricing

CPM
$1.00
CPM Cap
$1.80

Reach

Android
68.1M
iOS
79.7M

Platform Availability

LiveRamp

LiveRamp ID: 1021126141

Segment Info

SAM ID
SKY-wLXbAW3iwo
Provider
Skydeo
Country
USA
Last Updated
Sep 16, 2026
Created
Sep 9, 2025

Media Mix

Programmatic
15%
Advertiser Direct
15%

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