Transactional Entertainment

Spend

Consumers who demonstrate a high level of spending on streaming video services.

Pricing

CPM: $1.50
CPM Cap: $2.10

Reach

Android: 122.0M
iOS: 142.7M

Platform Availability

LiveRamp

LiveRamp ID: 1021413401

Segment Info

SAM ID: SKY-uU_qc8YvPf
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Oct 1, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 15%

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