Transactional Specialty Retail

Spend

People who spend least at sporting good stores, relative to all observed customers

Pricing

CPM
$1.50
CPM Cap
$1.41

Reach

Android
140.4M
iOS
155.4M

Platform Availability

LiveRamp

LiveRamp ID: 1008260571

Segment Info

SAM ID
SKY-900406957
Provider
Skydeo
Country
USA
Last Updated
Jul 20, 2026
Created
Jun 17, 2021

Media Mix

Programmatic
9%
Advertiser Direct
9%

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