Travel Traveler Types

Likely

Consumers in the middle ranks (4-20%) who are likely to plan vacations focused on spa activities and wellness.

Pricing

CPM: $0.75
CPM Cap: $1.05

Reach

Android: 201.2M
iOS: 235.3M

Platform Availability

LiveRamp

LiveRamp ID: 1021411651

Segment Info

SAM ID: SKY-JwnsDAWVs1
Provider: Skydeo
Country: USA
Last Updated: Aug 11, 2026
Created: Oct 1, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 10%

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