Travel Traveler Types

Weekend Getaway

Individuals actively planning or researching travel for a short, leisure trip, typically spanning a weekend.

Pricing

CPM: $1.00
CPM Cap: $1.40

Reach

Android: 8.9M
iOS: 10.4M

Platform Availability

LiveRamp

LiveRamp ID: 1021937661

Segment Info

SAM ID: SKY-sVOTi5bVoa
Provider: Skydeo
Country: USA
Last Updated: Sep 16, 2026
Created: Oct 29, 2025

Media Mix

Programmatic: 15%
Advertiser Direct: 15%

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