Health segments
Health Audience Segments
Explore health audience segments for campaigns built around wellness, conditions, healthcare interests, and related consumer behaviors.
Featured segments
Showing 48 of 284 matching segments.
Wellness is Not a Priority
Individuals who do not prioritize wellness, characterized by a lack of exercise, unhealthy diets, and a higher BMI. This...
Heart & Cardiovascular
Audience interested in heart and cardiovascular diseases, based on online content consumption and search history.
Poor Sleep Quality
Individuals who have great difficulty falling and staying asleep, with less than 4 hours of sleep nightly.
IUD
Individuals likely to have a prescription for an intrauterine device (IUD), indicating an interest or need for this spec...
Prescription Brands
Individuals likely to convert to the Abilify brand for the treatment of certain Mental/mood disorders such as anxiety di...
Women's Preventive Care: Unlikely
Women over the age of 50 who are unlikely to have had one or more Women's Health preventive exams within the past 5 year...
Colonoscopy: Likely
Individuals over 50 likely to have had a colonoscopy, indicating proactive health screening for colon health.
Heart Disease Propensity
Individuals likely to have a cardiovascular disease such as heart disease.
Flu Shot: Likely
Individuals likely to have received a flu shot within the past year.
High Stress
Individuals who have an extremely high stress level. Target consumers experiencing high stress.
Stroke Propensity
Individuals likely to have a cardiovascular disease such as Stroke.
Urgent Care Visits
Individuals likely to have made an urgent care appointment in the last 12 months, indicating recent utilization of urgen...
Reach Tier 4
Individuals likely to have a sleep disorder, such as Insomnia, that is treated with a prescription/rx medication, who fa...
Acne
Individuals with a high propensity for Acne, categorized in Reach Tier 1.
Osteoporosis
Individuals likely to have a bone disease, such as Osteoporosis, that is treated with a prescription/rx medication.
Primary Care Doctor
Individuals likely to have a primary care doctor, indicating regular engagement with general healthcare.
Primary Care Visits
Individuals likely to have visited a primary care doctor in the last 12 months.
Kidney Disease Propensity
Individuals likely to have kidney disease or other urologic conditions, indicating a high propensity for such conditions...
Mammogram: Unlikely
Women over 50 who are unlikely to have had a mammogram in the past 3 years, indicating a need for preventative screening...
Liver Disease
Individuals likely to have a Hepatic ailment such as Liver Disease.
Erectile Disfunction
Individuals likely to have impotence caused by erectile dysfunction.
Osteoarthritis
Individuals likely to have Osteoarthritis, a degenerative joint disease, treated with prescription medication.
Wheelchair & Mobility Aid
Audience using wheelchairs or mobility aids due to walking difficulties.
Deafness
Individuals likely to have hearing loss resulting in deafness.
Parkinson's
Individuals likely to have a progressive nervous system disease, such as Parkinson's, that is treated with a prescriptio...
Lung & Respiratory
Audience interested in lung and respiratory health conditions, based on online content consumption and search history.
Good Quality
Individuals who fall asleep easily and wake up refreshed, consistently achieving 7+ hours of good quality sleep nightly.
Probiotics
Consumers interested in taking probiotics for health and digestive wellness.
Blindness
Individuals likely to have an Ocular condition such as Blindness, indicating a propensity for visual impairment.
Medical Visits
Individuals likely to have visited 3 or more of the following in the last 12-months: emergency room, medical specialist,...
Nutrition
Consumers interested in nutritional health
Physical Therapy
Consumers interested in physical therapy
Pharmacology
Consumers interested in medications
Chronically Poor Health
Individuals with a likelihood of chronically poor physical health, indicating a general state of ongoing poor health.
Overweight
Individuals with a Body Mass Index (BMI) between 25-29.9, categorized as overweight. This segment is relevant for advert...
Smoking Cessation
Consumers seeking to quit smoking
Menopause
Individuals likely to have transitioned into Menopause, and have symptoms that are treated with a prescription/rx medica...
Sadness Diagnosis
Individuals likely to be diagnosed with or have a propensity for sadness.
Weight Loss Journey
Individuals repeatedly attempting weight loss, with fluctuating exercise and diet habits, often maintaining an overweigh...
Colonoscopy: Unlikely
Individuals over the age of 50 who are unlikely to have had a colonoscopy. Target individuals for information and servic...
Women's Preventive Care: Likely
Women over 50 likely to have had one or more women's health preventive exams in the past 5 years.
Diabetes
Audience interested in diabetes, based on online content consumption and search history.
Diabetes Test Strip
Individuals likely to have a prescription for diabetes test strips.
Mammogram: Likely
Women over 50 likely to have had a mammogram within the past 3 years, indicating proactive breast health screening.
Natural Diet & Supplements
Consumers interested in natural diets, vitamins, supplements, and holistic wellness practices.
Reach Tier 1
Individuals likely to have inflammation or infection of the Paranasal Sinuses, such as Sinusitis, who fall into Reach Ti...
Reach Tier 4
Individuals likely to have a Respiratory ailment, such as Asthma or COPD, treated with prescription medication, who fall...
Obesity
Individuals likely to have a weight issue, such as obesity, treated with prescription medication, in Reach Tier 4.
Frequently asked questions
What are health audience segments used for?
Health audience segments help advertisers reach consumers based on wellness interests, condition-related signals, healthcare behaviors, and related lifestyle patterns.
Can health segments support privacy-conscious targeting?
Yes. Skydeo health segments are designed for audience planning and activation without requiring advertisers to handle directly identifiable consumer data.