Health segments
Health Audience Segments
Explore health audience segments for campaigns built around wellness, conditions, healthcare interests, and related consumer behaviors.
Featured segments
Showing 48 of 294 matching segments.
Mammogram: Unlikely
Women over 50 who are unlikely to have had a mammogram in the past 3 years, indicating a need for preventative screening...
COVID Test Completed
Individuals who have likely been tested for COVID.
Heart Attack Propensity
Individuals likely to have a cardiovascular disease such as a heart attack, indicating a high propensity for the conditi...
Injuries
Audience interested in injuries, based on online content consumption and search history.
Lung & Respiratory
Audience interested in lung and respiratory health conditions, based on online content consumption and search history.
Skin & Dermatology
Audience interested in skin and dermatology conditions, treatments, and well-being, based on online content and search a...
Good Quality
Individuals who fall asleep easily and wake up refreshed, consistently achieving 7+ hours of good quality sleep nightly.
Brain & Nervous System
Audience interested in brain and nervous system disorders, based on their online content consumption and search history.
Mental Health
Audience interested in mental health topics, conditions, and well-being, based on their online content consumption and s...
Contact Lenses
Individuals likely to need and wear contact lenses for vision correction or other ocular needs.
Pharmacology
Consumers interested in medications
Cardiology
Consumers interested in heart health
Nutrition
Consumers interested in nutritional health
Physical Therapy
Consumers interested in physical therapy
Supplements
Consumers interested in herbs/supplements
Orthopedics
Consumers interested in bone/muscle health
Cancer
Individuals with a high propensity for cancer or a genetic predisposition to the disease.
Natural Diet & Supplements
Consumers interested in natural diets, vitamins, supplements, and holistic wellness practices.
Nature Made Brands
Consumers interested in or purchasing Nature Made brand vitamins and supplements.
Plastic Surgery
Individuals likely to choose to undergo elective plastic surgery.
Active Smoker
Individuals with a likelihood of being a current smoker.
Overweight
Individuals with a Body Mass Index (BMI) between 25-29.9, categorized as overweight. This segment is relevant for advert...
Ocular Disease Propensity
Individuals likely to have an ocular disease, indicating a propensity for visual conditions.
Back Pain
Individuals likely to have Back Pain.
Asthma Propensity
Individuals likely to have a respiratory disease such as asthma.
Breast Exam: Likely
Women over the age of 50 who are likely to have had a Breast Exam within the past 5 years.
Gastroesophageal Reflux Disease (GERD) & Heartburn
Individuals likely to have Gastroesophageal Reflux Disease (GERD) & heartburn.
Chronically Poor Health
Individuals with a likelihood of chronically poor physical health, indicating a general state of ongoing poor health.
Mammogram: Likely
Women over 50 likely to have had a mammogram within the past 3 years, indicating proactive breast health screening.
Primary Care Visits
Individuals likely to have visited a primary care doctor in the last 12 months.
Online Buyers
Target individuals who have purchased vitamins and supplements through online channels.
Health Attitude: Passive
Individuals with a passive attitude towards their health and wellness, indicating a mid-range likelihood of taking preve...
Digestive
Audience interested in digestive disorders and related health topics, based on their online content consumption and sear...
Cold & Flu
Audience interested in cold and flu symptoms, remedies, and related health information based on online content consumpti...
Heart & Cardiovascular
Audience interested in heart and cardiovascular diseases, based on online content consumption and search history.
Atrial Fibrillation
Individuals likely to have a Cardiovascular condition, such as Atrial Fibrillation, that is treated with a prescription/...
Reach Tier 4
Individuals likely to have a sleep disorder, such as Insomnia, that is treated with a prescription/rx medication, who fa...
Reach Tier 1
Individuals with a high propensity for Type 1 Diabetes, categorized in Reach Tier 1.
Kidney Disease Propensity
Individuals likely to have kidney disease or other urologic conditions, indicating a high propensity for such conditions...
Vaccines
Audience interested in vaccines, vaccinations, and related health information, based on their online content consumption...
Men's Preventive Care: Unlikely
Men over 50 who are unlikely to have had one or more men's health preventive exams in the past 2 years. Target men for p...
High Blood Pressure (Hypertension)
Individuals likely to have High Blood Pressure (Hypertension).
Reach Tier 4
Individuals likely to have a gastrointestinal/digestive disorder, such as IBS (irritable bowel syndrome), that is treate...
High Stress
Individuals who have an extremely high stress level. Target consumers experiencing high stress.
Reproductive Health
Audience interested in reproductive health topics, conditions, and well-being, based on their online content consumption...
Pregnancy
Audience interested in pregnancy, prenatal care, and related health information, based on their online content consumpti...
Health Attitude: Proactive
Individuals with a proactive approach to health and wellness, likely to engage in preventative measures, early diagnosis...
Migraines
Individuals likely to have a neurological disorder, such as Migraines, that is treated with a prescription/rx medication...
Frequently asked questions
What are health audience segments used for?
Health audience segments help advertisers reach consumers based on wellness interests, condition-related signals, healthcare behaviors, and related lifestyle patterns.
Can health segments support privacy-conscious targeting?
Yes. Skydeo health segments are designed for audience planning and activation without requiring advertisers to handle directly identifiable consumer data.