Political segments
Political Audience Segments
Browse political audience segments for civic, advocacy, issue-based, and voter-oriented media planning use cases.
Featured segments
Showing 48 of 726 matching segments.
Supports Diversity and Inclusion in Education
Individuals who are likely to support diversity and inclusion initiatives within the education system.
Supports Protecting Democracy
Individuals who are likely to support protections for American democracy, including those who advocate for fair...
12th Congressional District
Voters who live within the 12th Congressional District of Pennsylvania
32nd Congressional District
Voters who live within the 32nd Congressional District of Texas
4th Congressional District
Voters who live within the 4th Congressional District of Utah
1st Congressional District
Voters who live within the 1st Congressional District of Wisconsin
Greek Orthodox Voters
Voters who are Greek Orthodox.
2nd Congressional District
Voters who live within the 2nd Congressional District of Kansas
6th Congressional District
Voters who live within the 6th Congressional District of Missouri
1st Congressional District
Voters who live within the 1st Congressional District of Nebraska
1st Congressional District
Voters who live within the 1st Congressional District of New Hampshire
7th Congressional District
Voters who live within the 7th Congressional District of Ohio
12th Congressional District
Voters who live within the 12th Congressional District of Ohio
Prefers Negative Contrast Ads
Individuals likely to rate oppositional political campaign advertisements as highly positive, trustworthy, and...
Navy
Likely voters whose occupation is in the Armed Forces - Navy sector.
Voters by Occupation: Teachers
Likely voters whose occupation is in the Education - Teaching field.
Prefers Public Figure Endorsement
Individuals who highly value and respond positively to political campaign advertisements that feature endorsements from...
Issue-Driven Voters
People following policy debates and current events closely, with a declared interest in societal issues and a record of...
Low-Frequency High-Propensity Voters
People who vote inconsistently but carry the characteristics of likely turnout, and who respond to direct mobilization.
6th Congressional District
Likely voters who live within the 6th Congressional District of Oregon
Democracy Protection Supporters
Audience likely to support protections for American democracy.
Democrat
Likely voters who are Small Business Owners and affiliate with the Democratic party.
Tax Increases on Wealthy Supporters
Individuals who are likely to support increasing the tax rate for high-income earners.
Concerned about Healthcare & Medicaid Funding
Individuals expressing concern about healthcare policy and funding, specifically regarding Medicaid.
Small Business Owner Voters - Boomer
Likely voters who are Small Business Owners and belong to the Boomer generation.
Small Business Owner Voters - Minority
Likely voters who are Small Business Owners and are of African American, Asian, or Hispanic/Latin American ethnicity for...
Elected Officials
Government elected officials. This segment targets people who have been chosen by voters to represent them in various...
13th Congressional District
Voters who live within the 13th Congressional District of Florida
14th Congressional District
Voters who live within the 14th Congressional District of Florida
18th Congressional District
Voters who live within the 18th Congressional District of Florida
4th Congressional District
Voters who live within the 4th Congressional District of Georgia
5th Congressional District
Voters who live within the 5th Congressional District of Georgia
7th Congressional District
Voters who live within the 7th Congressional District of Georgia
9th Congressional District
Voters who live within the 9th Congressional District of Georgia
12th Congressional District
Voters who live within the 12th Congressional District of Georgia
1st Congressional District
Voters who live within the 1st Congressional District of Iowa
2nd Congressional District
Voters who live within the 2nd Congressional District of Iowa
1st Congressional District
Voters who live within the 1st Congressional District of Idaho
3rd Congressional District
Voters who live within the 3rd Congressional District of Illinois
6th Congressional District
Voters who live within the 6th Congressional District of Illinois
9th Congressional District
Voters who live within the 9th Congressional District of Illinois
4th Congressional District
Voters who live within the 4th Congressional District of Indiana
8th Congressional District
Voters who live within the 8th Congressional District of Indiana
1st Congressional District
Voters who live within the 1st Congressional District of Kentucky
6th Congressional District
Voters who live within the 6th Congressional District of Kentucky
4th Congressional District
Voters who live within the 4th Congressional District of Massachusetts
8th Congressional District
Voters who live within the 8th Congressional District of Massachusetts
9th Congressional District
Voters who live within the 9th Congressional District of Massachusetts
Frequently asked questions
What are political audience segments?
Political audience segments group audiences around civic interests, issue affinities, advocacy topics, and voter-oriented media planning signals.
Who uses political audience segments?
Advocacy groups, agencies, campaigns, and civic organizations use these segments to plan relevant messaging and reach audiences more efficiently.