Political segments
Political Audience Segments
Browse political audience segments for civic, advocacy, issue-based, and voter-oriented media planning use cases.
Featured segments
Showing 48 of 724 matching segments.
Small Business Owners - Gen X
Likely voters who are Small Business Owners and belong to the Gen X generation, ideal for political campaigns.
8th Congressional District
Voters residing in Colorado's 8th Congressional District.
Legislative Staff
Legislative staff working for elected officials, involved in policy support and governmental operations.
Gen Z Voters
Likely voters who are part of Generation Z.
Cost-of-Living Concerned Voters
Likely voters who are concerned with issues that directly impact their cost-of-living.
37th Congressional District
Likely voters residing in the 37th Congressional District of Texas.
Small Business Owners - Gen Z
Likely voters who are Small Business Owners and belong to the Gen Z generation, born between 1997 and 2008.
Republican
Likely voters who are Small Business Owners and affiliate with the Republican party, ideal for targeted political campai...
Small Business Owners
Likely voters who are also identified as Small Business Owners, ideal for political campaigns and advocacy groups.
2nd Congressional District
Likely voters residing in Montana's 2nd Congressional District targeted for political campaigns.
Small Business Owner Voters - Boomer
Likely voters who are Small Business Owners and belong to the Boomer generation.
Elected Officials - Democrat
Elected officials who are members of the Democratic party.
Elected Officials - Republican
Elected officials who are members of the Republican party.
Small Business Owner Voters - Minority
Likely voters who are Small Business Owners and are of African American, Asian, or Hispanic/Latin American ethnicity for...
Caucasian
Likely voters who are Small Business Owners and are of Caucasian ethnicity, targeted for political campaigns.
38th Congressional District
Likely voters residing in Texas's 38th Congressional District.
Democrat
Likely voters who are Small Business Owners and affiliate with the Democratic party.
6th Congressional District
Likely voters who live within the 6th Congressional District of Oregon
Elected Officials
Government elected officials. This segment targets people who have been chosen by voters to represent them in various go...
14th Congressional District
Likely voters residing in North Carolina's 14th Congressional District.
28th Congressional District
Voters who live within the 28th Congressional District of Florida
Term Limit Support
Likely voters interested in or likely to support term limits for political office.
Likely
Individuals likely to support women's rights and gender equality.
3rd Congressional District
Voters who live within the 3rd Congressional District of Iowa
1st Congressional District
Voters who live within the 1st Congressional District of New York
2nd Congressional District
Voters who live within the 2nd Congressional District of Ohio
7th Congressional District
Voters who live within the 7th Congressional District of Ohio
12th Congressional District
Voters who live within the 12th Congressional District of Ohio
Armed Services
Voters whose occupation is in the Armed Services.
6th Congressional District
Voters who live within the 6th Congressional District of Alabama
6th Congressional District
Voters who live within the 6th Congressional District of Georgia
Unlikely
Individuals unlikely to support climate change initiatives.
Stricter Legislation
Individuals unlikely to support stricter immigration reform.
Liberal News Outlet
Voters who are likely to watch a Liberal news outlet
2nd Congressional District
Voters who live within the 2nd Congressional District of Alabama
10th Congressional District
Voters who live within the 10th Congressional District of California
36th Congressional District
Voters who live within the 36th Congressional District of California
47th Congressional District
Voters who live within the 47th Congressional District of California
1st Congressional District
Voters who live within the 1st Congressional District of Georgia
16th Congressional District
Voters who live within the 16th Congressional District of Illinois
18th Congressional District
Voters who live within the 18th Congressional District of Illinois
3rd Congressional District
Voters who live within the 3rd Congressional District of Massachusetts
5th Congressional District
Voters who live within the 5th Congressional District of Massachusetts
8th Congressional District
Voters who live within the 8th Congressional District of Michigan
4th Congressional District
Voters who live within the 4th Congressional District of Minnesota
5th Congressional District
Voters who live within the 5th Congressional District of North Carolina
2nd Congressional District
Voters who live within the 2nd Congressional District of Nebraska
1st Congressional District
Voters who live within the 1st Congressional District of New Hampshire
Frequently asked questions
What are political audience segments?
Political audience segments group audiences around civic interests, issue affinities, advocacy topics, and voter-oriented media planning signals.
Who uses political audience segments?
Advocacy groups, agencies, campaigns, and civic organizations use these segments to plan relevant messaging and reach audiences more efficiently.