Political segments
Political Audience Segments
Browse political audience segments for civic, advocacy, issue-based, and voter-oriented media planning use cases.
Featured segments
Showing 48 of 724 matching segments.
Harris Supporter
Target likely voters who have demonstrated support for Kamala Harris through donations or other forms of engagement.
Highly Likely
Highly likely to be high-dollar donors for the Democratic Party.
Likely
Audience likely not registered to vote.
Highly Likely
Individuals highly likely to volunteer for political causes.
Likely
Individuals who are likely to support marijuana reform and legalization.
Unlikely
Individuals unlikely to support stricter gun control and gun reform legislation.
Likely
Audience likely to be concerned about societal issues.
Likely
Individuals likely to be high-dollar donors to the Republican Party.
Right-Leaning Ideology
Individuals aligned with right-leaning political views and conservative principles.
Unlikely
Individuals unlikely to support marijuana reform and legalization.
Unlikely
Individuals unlikely to support LGBTQ rights and related initiatives.
Likely
Individuals likely to be high-dollar donors for the Democratic Party.
Likely
Individuals likely to support women's rights and gender equality.
Likely
Likely early in-person voters.
Likely
Audience likely to support policies advocating for reduced government spending.
Highly Likely
Audience highly concerned with current and future societal issues.
Highly Likely
Individuals highly likely to be high-dollar donors to the Republican Party.
Likely
People who are likely to be a minimum wage increase supporter
Term Limit Support
Likely voters interested in or likely to support term limits for political office.
Supports AI Regulation
Individuals interested in political viewpoints related to technology, specifically those likely to support the regulatio...
28th Congressional District
Voters who live within the 28th Congressional District of Florida
14th Congressional District
Likely voters residing in North Carolina's 14th Congressional District.
Gubernatorial Voters
Individuals who participate in gubernatorial elections.
Supports Economic Growth over Environmental
Individuals who are likely to support prioritizing economic growth over environmental protections.
Supports Protecting Democracy
Individuals who are likely to support protections for American democracy, including those who advocate for fair election...
Elected Officials - Republican
Elected officials who are members of the Republican party.
MAGA Republican Voters
Voters who identify as Republican and are aligned with the 'Make America Great Again' movement.
6th Congressional District
Likely voters who live within the 6th Congressional District of Oregon
Democracy Protection Supporters
Audience likely to support protections for American democracy.
Concerned about Healthcare & Medicaid Funding
Individuals expressing concern about healthcare policy and funding, specifically regarding Medicaid.
Democrat
Likely voters who are Small Business Owners and affiliate with the Democratic party.
38th Congressional District
Likely voters residing in Texas's 38th Congressional District.
Caucasian
Likely voters who are Small Business Owners and are of Caucasian ethnicity, targeted for political campaigns.
Small Business Owner Voters - Minority
Likely voters who are Small Business Owners and are of African American, Asian, or Hispanic/Latin American ethnicity for...
Prefers Public Figure Endorsement
Individuals who highly value and respond positively to political campaign advertisements that feature endorsements from ...
Elected Officials - Democrat
Elected officials who are members of the Democratic party.
Small Business Owner Voters - Boomer
Likely voters who are Small Business Owners and belong to the Boomer generation.
2nd Congressional District
Likely voters residing in Montana's 2nd Congressional District targeted for political campaigns.
Supports Increased Voter ID Requirements
Audience likely to support increased ID requirements for voting.
Small Business Owners
Likely voters who are also identified as Small Business Owners, ideal for political campaigns and advocacy groups.
Republican
Likely voters who are Small Business Owners and affiliate with the Republican party, ideal for targeted political campai...
Supports Police Reform
Individuals likely to support reforming law enforcement and criminal justice systems.
Supports Reducing Inflation
Audience segment for individuals who are likely to support political efforts and policies aimed at reducing inflation.
Prefers Facts and Policy Details
Individuals who highly value and respond positively to political campaign advertisements that contain supporting facts a...
Small Business Owners - Gen Z
Likely voters who are Small Business Owners and belong to the Gen Z generation, born between 1997 and 2008.
Supports Diversity and Inclusion in Education
Individuals who are likely to support diversity and inclusion initiatives within the education system.
Inflation Reduction Supporters
Audience likely to support policies and efforts aimed at reducing inflation.
Small Business Owners - Gen X
Likely voters who are Small Business Owners and belong to the Gen X generation, ideal for political campaigns.
Frequently asked questions
What are political audience segments?
Political audience segments group audiences around civic interests, issue affinities, advocacy topics, and voter-oriented media planning signals.
Who uses political audience segments?
Advocacy groups, agencies, campaigns, and civic organizations use these segments to plan relevant messaging and reach audiences more efficiently.