Political segments
Political Audience Segments
Browse political audience segments for civic, advocacy, issue-based, and voter-oriented media planning use cases.
Featured segments
Showing 48 of 724 matching segments.
Highly Likely
People who vote for the Republican party.
Gun Control Supporters
Individuals who have donated to a Democrat or liberal political organization that supports gun control initiatives. Excl...
Sports Enthusiasts
Voters who are sports fans
US Senate Elections
Swing voters likely to turnout for Senate Elections.
Likely
Individuals likely to support women's rights and gender equality.
Presidential Elections
Swing voters likely to turnout in Presidential Elections.
Socially Conservative
Individuals whose social issues stance leans conservative - and are supporters of such issues as Pro Life, 2nd Ammendmen...
Republican
This segment contains individuals who are Republicans.
Likely
People who vote based on issues or candidate preference rather than along party lines.
Unregistered Prospective Voters
Likely Unregistered Prospective voters.
Male Voters
Voters whose gender is male.
Pro Choice Supporters
Individuals who have donated to Pro Choice Organizations, as well as Pro Choice Candidates, for Federal and State Office...
Socially Liberal
Individuals whose social issues stance leans liberal - and are supporters of such issues as Pro Choice, Marriage Equalit...
Current Affairs
Voters who are active in following current affairs
Hunting and Fishing Enthusiasts
Voters who are hunting and fishing enthusiasts
Roe v Wade Opposition
Individuals who support overturning Roe v Wade
Frequent General Election Voters
Voters who frequently vote in general elections.
Catholic Voters
Voters who are Catholic.
Armed Services
Voters whose occupation is in the Armed Services.
Libertarian Donors
Individuals who donate to Libertarian campaigns or causes.
Committed Voters
This segment contains individuals who are likely to vote in local and off-year elections.
Urban Voters
Voters who live in urban areas.
Likely
Individuals likely to support stricter gun control and gun reform legislation.
Voters by Occupation: Teachers
Likely voters whose occupation is in the Education - Teaching field.
2nd Congressional District
Voters who live within the 2nd Congressional District of Ohio
7th Congressional District
Voters who live within the 7th Congressional District of Ohio
12th Congressional District
Voters who live within the 12th Congressional District of Ohio
Highly Likely
People who vote as an Independent.
Conservative
Likely Unregistered Conservative Prospective voters.
Republican Leaning Counties Voters
Voters in Republican-leaning Counties.
Home Improvement Enthusiasts
Voters who are likely to make improvments to their house
Democrat-Only Households
Voters where all members of the Household are Democrat.
Democrat Leaning Counties Voters
Voters in Democrat-leaning Counties.
White Collar Executive
Voters whose occupation is an Executive in the White Collar sector.
Domestic Travelers
Voters who travel reguarly domestically
2024 First-Time Voters
Likely 2024 First-Time voters.
Likely
People who vote for the Republican party.
Republican-Only Households
Voters where all members of the Household are Republican.
Millennial Latino Voters
Voters who are of Hispanic or Latin American ethnicity and are known as Generation Y and are between the ages of 18 and ...
Retired
Voters who are Homemakers or Retired.
Sanders Supporter
Voters who are likely support Bernie Sanders
Influential Voters
Voters who are Influential (Elected Officials, Bloggers, Donors, Executives, etc.)
Reliable
Voters who are a reliable or stable Republican.
Liberal
Voters who are Liberal.
High Dollar Federal Donors - Democrat
Likely Democrats who are High Dollar Donors to candidates for Federal Office.
Independent
The political affiliations present within this person's household
Highly Likely
People who are registered to vote and likely to vote in upcoming elections.
Mid-Term General Election Voters - Democrat
Democrats likely to turnout in Mid-Term General Elections.
Frequently asked questions
What are political audience segments?
Political audience segments group audiences around civic interests, issue affinities, advocacy topics, and voter-oriented media planning signals.
Who uses political audience segments?
Advocacy groups, agencies, campaigns, and civic organizations use these segments to plan relevant messaging and reach audiences more efficiently.