With so many places to advertise online, most advertisers start with basic demographic targeting– but on its own it’s not effective. According to research, over 62% of ad budgets are wasted when the wrong people see ads. Skydeo’s ShoppingGraph provides an innovative solution by letting you target consumers based on their actual purchase history and transactions – creating a range of hyper focused audiences that outperform traditional methods. Maximize your ROI and reach the right audience faster than ever before.
Skydeo ShoppingGraph sources purchase history data from grocery stores, credit card companies, coupon shopping– all kinds of different apps where people are doing transactional purchases. This data is important because past purchase history is a leading indicator of future purchase history. ShoppingGraph is a great way to target audiences at scale, including competitive audiences.
By combining ShoppingGraph data with our Skydeo PlacesGraph data, which tells you where and which stores your customers shop in, you’ll have a very powerful way to learn more about your customers through insights, as well as the ability to do direct targeting in your next marketing campaign.
For more information, visit http://shoppinggraph.com.
Interested in using Skydeo ShoppingGraph for your next campaign? Contact us at https://skydeo.com/contact/ or email growth@skydeo.com to get started.
